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qid 75 · business
Question: Which of the following are the three broad groups of organizational characteristics segmentation criteria?
- Organizational size, industry type, and geographical location.
- Organizational size, industry type, and age of company.
- Organizational size, industry type, and customer base.
- Organizational size, industry type, and annual revenue.
- Organizational size, industry type, and business strategy.
- None of the above.
- Organizational size, industry type, and gender.
- Organizational size, industry type, and number of branches.
- Psychographics, purchaser, and behavioural criteria.
- Organizational size, industry type, and number of employees.
Our answer: A. Organizational size, industry type, and geographical location. Source quote machine-checked (exact quote)
How it was answered
Stored formula / worked method, replayed by code
Current source
OpenStax Principles of Marketing, 5.2 Segmentation of B2B Markets (Firmographics)
https://openstax.org/books/principles-marketing/pages/5-2-segmentation-of-b2b-markets
Source quote machine-checked (exact quote)
Earlier version (superseded)
https://openstax.org/books/principles-marketing/pages/5-2-segmentation-of-b2b-markets
Source weak (http_get_200_text_and_question_terms)
Earlier version (superseded)
https://openstax.org/books/principles-marketing/pages/5-2-segmentation-of-b2b-markets
Source weak (http_get_200_text_and_question_terms)
Earlier version (superseded)
No public source has been found for this card yet (4 places checked internally).