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qid 199 · business
Question: ___________ is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.
- Service perception.
- Service expectation.
- Service action.
- Service adjustment.
- Service recovery.
- Service performance.
- Service delivery.
- Service satisfaction.
- Service encounter.
- Service quality.
Our answer: J. Service quality. Source quote machine-checked (strict)
How it was answered
Multi-step solver (maze), replayed by code
Current source
Wikipedia, "Service quality"
https://en.wikipedia.org/wiki/Service_quality
“Customers form service expectations from past experiences, word of mouth and marketing communications.”
Source quote machine-checked (strict)
Earlier version (superseded)
No public source has been found for this card yet (3 places checked internally).
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