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qid 127 · business

Question: This is a hierarchy of effects or sequential model used to explain how advertising works:

  1. SWOT.
  2. SMART.
  3. PESTLE.
  4. AIDA.
  5. STP Model.
  6. 5C's Analysis.
  7. PORTER.
  8. 7P's of Marketing.
  9. ADD.
  10. BCG Matrix.

Our answer: D. AIDA. Source quote machine-checked (strict)

A machine check confirms the quoted words appear at the source. A person has not yet reviewed these. EARN MARKS as a Human Reviewer

How it was answered

Stored formula / worked method, replayed by code

Marketing communication model recall and identification problem

card: formula · card sha256 1886d9ad1e5b3b6b…

Current source

Wikipedia, "AIDA (marketing)"

https://en.wikipedia.org/wiki/AIDA_(marketing)

“AIDA is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.”

Source quote machine-checked (strict)

retrieved 2026-09-18T01:08:23.632Z

page text sha256 8c59bad0be89c6bc… · content sha256 efa529af674258e6…

addendum formula_qid127.formula_ADDENDUM_source_rs20260918T010823Z · sha256 0c093a4fef900bd9… · replaces the version below, addendum sha256 8f966733b26f67ef…

Earlier version (superseded)

No public source has been found for this card yet (4 places checked internally).

addendum formula_qid127.formula_ADDENDUM_source · sha256 8f966733b26f67ef…

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